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Esoteric Strats

Insights

Insights.

Practical notes on building software, applying AI and running digital projects in Africa, from the team that does the work.

Latest · AIVERSE

AI readiness starts before the tool

Adopting AI properly starts with data, people, process, policy and a pilot. Five steps, and five questions to answer before you buy anything.

Ahmed Siyad · 6 November 2026

  • Software

    The five second test for your website

    Open your website on a phone and count to five. If a stranger cannot tell what you do, who you serve and how to reach you, the message is the problem, not the design.

    31 October 2026

  • Esoteric Strats

    What does Esoteric Strats mean?

    The word, the mark, the work and how to say it: where the name Esoteric Strats comes from and what it stands for.

    25 October 2026

  • Software

    Who owns your domain name?

    If your domain is not registered to your organisation, that is the first thing to fix. Here is how to check in a few minutes.

    19 October 2026

What’s slowing your team down?

Walk us through it. We’ll come back with what a fix could look like, and what it would take.