What does Esoteric Strats mean?
Ahmed Siyad ·
How to say it
es · uh · TERR · ik. The stress is on the third beat. Strats is one beat and rhymes with stats.
Esoteric
Adjective: understood by a small group of people with specialised knowledge. That is the work we do. Knowledge most teams do not have in house, put to use for them.
Strats
Noun, plural: short for strategies. Plans you can act on. Knowing something is only useful when it turns into a decision, a system or a product.
Together
Specialised knowledge, turned into strategy you can use. Esoteric is what we know; strats is what you do with it.
The mark
Momentum, then the right turn. Parallel strokes moving the same way, and an arrow where the direction changes. That is how we see strategy.
What we do
- Strategy. Where to go and how to get there.
- Technology. Websites, web apps, dashboards and event platforms.
- Advisory. Guidance on digital transformation and AI.
