Skip to content
Esoteric Strats

What does Esoteric Strats mean?

Ahmed Siyad ·

How to say it

es · uh · TERR · ik. The stress is on the third beat. Strats is one beat and rhymes with stats.

Esoteric

Adjective: understood by a small group of people with specialised knowledge. That is the work we do. Knowledge most teams do not have in house, put to use for them.

Strats

Noun, plural: short for strategies. Plans you can act on. Knowing something is only useful when it turns into a decision, a system or a product.

Together

Specialised knowledge, turned into strategy you can use. Esoteric is what we know; strats is what you do with it.

The mark

Momentum, then the right turn. Parallel strokes moving the same way, and an arrow where the direction changes. That is how we see strategy.

What we do

  • Strategy. Where to go and how to get there.
  • Technology. Websites, web apps, dashboards and event platforms.
  • Advisory. Guidance on digital transformation and AI.

Keep reading

More insights.

  • AI readiness starts before the tool

    Adopting AI properly starts with data, people, process, policy and a pilot. Five steps, and five questions to answer before you buy anything.

  • The five second test for your website

    Open your website on a phone and count to five. If a stranger cannot tell what you do, who you serve and how to reach you, the message is the problem, not the design.

  • Who owns your domain name?

    If your domain is not registered to your organisation, that is the first thing to fix. Here is how to check in a few minutes.

What’s slowing your team down?

Walk us through it. We’ll come back with what a fix could look like, and what it would take.