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Esoteric Strats

The five second test for your website

Ahmed Siyad ·

Open your website on a phone. Count to five. Can a stranger tell:

  1. What you do
  2. Who you serve
  3. How to reach you

If not, the message is the problem, not the design.

Most sites fail on content, not code

Before you redesign, rewrite. A clear headline, a clear offer and a clear next step fix more websites than new code ever will.

Design for the phone first

Most visitors arrive on a phone. Design for that screen first, then scale up.

A website is not a one time project

It is an operating asset. Budget for care, not just the launch. The website builds trust; WhatsApp often closes the sale.

Keep reading

More insights.

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    Adopting AI properly starts with data, people, process, policy and a pilot. Five steps, and five questions to answer before you buy anything.

  • What does Esoteric Strats mean?

    The word, the mark, the work and how to say it: where the name Esoteric Strats comes from and what it stands for.

  • Who owns your domain name?

    If your domain is not registered to your organisation, that is the first thing to fix. Here is how to check in a few minutes.

What’s slowing your team down?

Walk us through it. We’ll come back with what a fix could look like, and what it would take.

Start a project info@esotericstrats.com