SNABPI · Conference
SNABPI DC Nairobi 2026.
The website for the first Africa edition of the global Somali diaspora conference: countdown, programme, registration and sponsors.
Strat Labs
Digital experience and growth
UX design, digital brand, CRM and marketing automation that help the right people find and choose you.
01Be easy to find, easy to trust and easy to choose
Be easy to find, easy to trust and easy to choose
People judge an organisation in seconds, on a phone. Strat Labs, the brand and growth practice of Esoteric Strats, makes sure what they see is clear, consistent and worth acting on, from the first post to the final sale.
02What we offer
What we offer
- 01
Digital experience strategy
How people find you, what they need at each step, and where they drop off today.
- 02
UX and UI design and customer journey optimisation
Screens and flows tested with real users, so tasks take fewer taps.
- 03
Digital brand transformation
Names, logos and visual systems that work everywhere, documented in a brand book.
- 04
Marketing technology and automation
Email, social and ads set up to run on schedule and report on results.
- 05
Customer relationship management solutions
Every enquiry and customer in one place, with follow ups that do not slip.
- 06
Digital engagement and omnichannel experiences
One consistent voice across your website, social media, WhatsApp and email.
03Recent work
Strat Labs delivered the brand identity for LIDO Foundation, with a brand book and stationery, and runs paid social, content and reporting for KHAWE Urban Developers. We also built our own identity and a set of twelve social templates this way.
04The five second test
The five second test
Open your website on a phone and count to five. Can a stranger tell what you do, who you serve and how to reach you? Our article on the five second test shows how to fix it.
05Examples
Digital experience and growth we have built.
Bitooqoh · Events and ticketing
Bitooqoh, now run in Kenya.
Esoteric Strats signed to run Bitooqoh in Kenya: event pages, tickets and check in from one link, with a Nairobi team behind it. We launched it on 30 September 2026 in our own design system.
01How do you measure results?
Against the action that matters to you, such as enquiries, sign ups or sales, not just likes and reach.
02Can you redesign our website in our new brand?
Yes. Brand and website can launch together, built by one team.
03Who approves the content?
You do. We write and design it, and nothing goes live without your approval.
What’s slowing your team down?
Walk us through it. We’ll come back with what a fix could look like, and what it would take.