SNABPI
SNABPI DC Nairobi 2026. Three days. One homecoming.
- Client
- SNABPI
- Year
- 2026
- Division
- Esoteric Strats
- Duration
- 8 weeks
Nairobi · Minneapolis · Doha
SNABPI unites Somali professionals worldwide. For Nairobi 2026, the diaspora conference needed more than a poster with a date — it needed a platform that could carry the momentum from Minnesota 2025 to Doha and into Nairobi, and convert excitement into registrations.
We built an event platform around the theme 'One Diaspora · Global · Somali · Professionals': a live countdown over the Nairobi skyline, the chairperson's welcome, three programme pillars — Connect, Innovate, Inspire — distinct paths to register, speak, or sponsor, and a community gallery that makes joining feel like coming home.
What stood in the way.
- 01
Three audiences — attendees, speakers, sponsors — each need their own path, price, and call to action without fragmenting the event's identity.
- 02
The story spans cities and years — Minneapolis '19, Doha '25, Nairobi '26 — and had to read as one continuous movement rather than isolated events.
- 03
Urgency (a hard November date, a live countdown) had to coexist with warmth — this is a homecoming, not a sales funnel.
The approach.
A countdown that means it
Days, hours, minutes, and seconds sit directly in the hero above the Nairobi skyline — urgency framed by the city itself, not a pop-up timer.
Three pillars, one identity
Connect, Innovate, and Inspire each get photography, a short argument, and their own card — the programme in three words a first-time visitor can repeat.
Register, speak, sponsor
A three-panel section gives every audience its own honest next step, from student tickets to partnership conversations.
One diaspora, one thread
City cards and a running marquee — Minneapolis '19, Doha '25, Nairobi '26 — stitch the editions together, with #SNABPI Moments carrying the community's own photos.
Services
Stack
“It feels like the conference starts the moment you open the site. Our community recognised themselves in it immediately.”
