RedeApp
Smarter, faster, more engaging workforce communication.
- Client
- RedeApp
- Year
- 2026
- Division
- Esoteric Strats
- Duration
- 12 weeks
Nairobi · Remote
RedeApp connects desk teams and frontline employees in one communication hub. The product was strong; the story was not. Features were listed, not argued, and the site read like a brochure for an app store category rather than a platform businesses run on.
We rebuilt the marketing platform around a single narrative — bridging the digital divide between desk and frontline — with a modular section system that carries proof, product, and outcomes in any order the growth team needs.
What stood in the way.
- 01
Two audiences with opposite needs: the frontline worker who wants simplicity, and the operations director who wants control and compliance.
- 02
A deep feature set — AI assistant, onboarding, analytics, communities — that threatened to collapse into feature soup.
- 03
Credibility had to be earned fast: certifications, customer marks, and hard numbers needed to be structural, not decorative.
The approach.
One promise, argued repeatedly
Every section returns to the same claim from a different angle — product UI, a human moment, a stat band — so the message compounds instead of competing.
A modular maroon system
Deep maroon, warm cream, and white surfaces form a strict three-tone system. Sections swap tones to signal chapter changes without new components.
Proof as architecture
Stats, certifications, app-store ratings, and customer logos are built into the layout grid itself — evidence is load-bearing, not appended.
AI as a named character
The Shelbe AI assistant got its own section, voice, and interface treatment, giving the product a memorable centre of gravity.
Services
Stack
“The site finally sells the way our best salespeople do — one clear story, told with proof.”
