Real estate

Issa & Co Realty

Premium properties. Exceptional living.

Client
Issa & Co Realty
Year
2026
Division
Esoteric Strats
Duration
10 weeks
Issa & Co Realty cover
01Overview

Nairobi

Issa & Co is a Nairobi property consultancy that keeps its listings deliberately few, verified in person, and accountable for every claim. Their previous web presence couldn't carry that positioning — it read like a classifieds board, not a private office.

We rebuilt the brand online around the idea of quiet luxury: deep green and gold, editorial typography, a curated 'current selection' with real pricing and amenity data, and service pages for buying, selling, letting, and management that speak to serious clients rather than casual browsers.

02The challenge

What stood in the way.

  • 01

    Luxury real estate sites usually default to noise — countdowns, badges, aggressive forms. The brief demanded restraint without losing conversion.

  • 02

    Listings needed structure: price, beds, baths, square metres, and amenity icons — rendered consistently across apartments, penthouses, and townhouses.

  • 03

    The brand had to work across two very different worlds: a dark, composed marketing site and light, gallery-like property pages.

03What we built

The approach.

Private-bank positioning

The about section leads with the service philosophy — few listings, verified in person, comparable evidence for every price — turning scarcity into the sales argument.

A structured listing system

Every property card shares one data model — price, location, beds, baths, size, amenities — so the current selection reads like a portfolio, not a feed.

Quiet luxury visual language

Deep green, gold accents, and full-bleed architectural photography set the tone; motion is limited to gentle fades so the properties stay the subject.

Service paths for every intent

Buying, selling, and letting & management each get a dedicated card and explainer, funneling visitors to viewings instead of generic contact forms.

04The work
Home — cinematic hero over the Rhapta Road penthouse and the private-bank positioning statement.
Home — cinematic hero over the Rhapta Road penthouse and the private-bank positioning statement.
Current selection — live listings with pricing, amenities, and buying, selling, and letting services.
Current selection — live listings with pricing, amenities, and buying, selling, and letting services.
What we hold to — the five values, closing CTA, and full site footer.
What we hold to — the five values, closing CTA, and full site footer.

Services

Brand expressionWeb designFront-end engineeringListing systemContent strategyPerformance & SEO

Stack

ReactTypeScriptTailwindHeadless CMSEdge hosting
05Outcomes
3.1x
Viewing requests
+64%
Average time on site
96
Lighthouse performance
10 wks
Brief to launch

“The site finally matches how we work in person — calm, precise, and completely on top of the details.”

Principal · Issa & Co Realty

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