Avio
Better insights. Improved health.
- Client
- Avio
- Year
- 2026
- Division
- AIVERSE
- Duration
- 16 weeks
Nairobi · Remote
Avio runs comprehensive at-home lab testing. Customers were receiving accurate, exhaustive results and understanding almost none of them. Retention suffered because the second test felt pointless when the first was unreadable.
We designed the brand, the marketing site, and the member-facing insights product as one continuous system — so the promise made on the home page is literally the interface a member sees after their first draw.
What stood in the way.
- 01
Over 100 biomarkers per panel, each with clinical nuance, compressed into something a non-clinician can act on.
- 02
A membership model that only works if members test repeatedly — meaning progress over time had to be the hero, not any single result.
- 03
Two very different surfaces: a bright, trust-building marketing site and a dark, data-dense product environment.
The approach.
One score, then the detail
A single Avio Health Score sits above everything, with in-range and out-of-range groupings beneath it and raw values one layer down. Members get an answer before they get data.
Programmes instead of panels
Testing was restructured around goals — healthy aging, metabolic health, weight loss — so choosing a test is a decision about your life rather than your chemistry.
Two modes, one system
Light marketing surfaces and the dark product environment share tokens, type scale, and card geometry, so the handoff from prospect to member is seamless.
Progress as the retention engine
Week-over-week charts and trend states make the second and third test the most valuable ones, which is where the membership economics live.
Services
Stack
“Our members stopped emailing us asking what their results mean. That single change transformed the business.”
